Step 1) Picking your domain 
Most people don't know that they seriously hurt their sites with bad domain choices. I see it time and time again. The best way to choose a domain is to choose one that is relevant to your content. For example if your making a site about oranges..Then = GOOD , = BAD. I know that sounds stupid, but the point is that you should always include your main keyword in your domain name. This will help you 100% when attempting to SEO your site. 

Step 2) Duplicate content and choosing www. or no www 
The second thing you should always do is to decided which you want to use www or no www. Doing this now saves you from dealing with problems later on. I would suggest doing this right away after setting up hosting and pointing domain and all. You can do this a couple ways, one is through your hosting panel, and another is using htaccess. If you have cpanel its very easy to do in the panel, but for those DIY types here is the code: 

Simple create a txt file called .htaccess in notepad. Don't forget the . in front of name and then save it as all files. Then enter the correct code for your choice and save it. Then upload to the root directory of your site

This is for no WWW:

RewriteEngine on 
RewriteCond %{HTTP_HOST} ^$ [NC] 
RewriteRule ^(.*)$$1 [R=301,L]

This is for WWW:

RewriteEngine on 
RewriteCond %{HTTP_HOST} ^$ [NC] 
RewriteRule ^(.*)$$1 [R=301,L] 

Step 3) Quality Content 
This pretty much goes without saying, but I like to put it on the list. You want to have some good quality content chock full of keyword rich descriptions and such. You should know before you build the site what keywords your going to target, so you want to sneak those in, but not overdo it. Its kind of like a game. Keyword stuffing is BAD, but just enough is fine. Also, another good tactic which has never been proven positive or negative is surrounding your main keywords with the


tag, for example

<strong> keyword</strong>

Also, just to kill 2 birds with one stone, you want to work in some adsense targeting here, assuming you will be using addsense. So, you would want to add weight to your main content, like so : 

The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start -->
<!-- google_ad_section_end -->

Or you can take it away..

<!-- google_ad_section_start(weight=ignore) -->
<!-- google_ad_section_end -->

Doing this assures you better content relevant ads from adsense. Not always, but hey they say do it and we will reward you. So its worth doing it.

Step 4) Meta Tags 
Every engine uses them for something. Most of them use them to pull description from for your Serps(Search Engine Results Page). And can leave you with ugly looking Serps if you don't take care of this, plus if you take the time they can also help you in the engines. You want to have relevant Meta for every page of your site. Luckily, like on a forum using variables and such we can bypass having to do this manually, but if your doing it manually then you will have to do it by hand in HTML or whatever it is your coding in. That blows, but hey these are still important. 

Every page needs its own meta info. If you have to do by hand then so be it but this is VERY IMPORTANT!!

Step 5) Sitemap 
I am hoping everyone knows what a sitemap is, so I am not going to talk much about it. But once you have all your content ready and your ready to submit to the engines, then create a sitemap. There are tons of tools you can Google for this, so use Google

Step 6) Robots.txt 
This is very important in helping you weed out the crap on your site. Alot of sites have pages that really serve no purpose or value for Google. They are only there for the users. And so we use a simple robots.txt to weed them out. I can't talk much about this because not everyone is going to be the same. Also, always include a valid link to your sitemap at the bottom of your robots.txt.

Step 7) Submitting to engines 
This is your last step. You have everything ready and now its time to send your site out into the world. And to do this, you just submit it to the search engines. I suggest signing up to the major search engines webmaster tools and submitting it yourself at first. 

Google webmaster tools 
Msn Webmaster center 
Yahoo site explorer 

Also, these are great for gathering and checking data. It helps you as a guide to make sure you're keeping on top of everything. I would also recommend google analytics, because its free. And does a good job tracking everything. But, its not a must have. You can use whatever you want to keep track of data and such.

Step 8) Validate your pages 
If you coded up all your pages on your site in HTML, I would definitely recommend this, but its not a must. 

The W3C Markup Validation Service 

It will help you to SEO your images better.

That is basically everything you want done ON Site for your SEO. So, this is basicaly just a decent checklist to start from obviously, there is OFF Site SEO.

Here are some simple tips for OFF site SEO:

1) Relevance matters 100% - Do not use automated programs to get backlinks. You want to have 100% relevant backlinks. I would suggest pulling up google and googling the keywords you are targeting. Then go to sites on the first page that allow you to post. Go there make some quality posts and put your link with the proper anchor text in your sig if they let you. Or if its a blog or something maybe trade links or advertise. 

2) If you try to cheat you will get caught. Google is serious. So do not try to cheat. And if all else refer to point 1. You are going to have to put in some serious time with your site.

There is no magic cure or elixer. SERP rankings can seperate a site from 100s in revenue to 10s of 1000s..

Tuesday, January 12, 2016

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